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Guides

The following guides are presented as samples of some of the tools that are employed during a Relationship Centered Model assignment.

You are invited to utilize these guides free of charge.

If you have any questions, please feel free to contact Dale Harley at 1-613-882-5684 or dale@harleyhouse.com.

 

Sample Media Coding Guide

Not all media is created equally, nor is all media coverage good coverage. A Media Scoring Guide assists the organization in analyzing the value of media coverage in terms of media coverage ratings and message ratings.

The media score guide enables the organization to measure the impact of media coverage received in response to an announcement, news release, or event.  This guide is used to record:

  • The type of media the coverage was in (daily or weekly print, magazine, trade journal, radio, television, on-line, U-Tube video, blog, tweet)
  • The media coverage rating (brief mention, full story, lead/front page, editorial/commentary)
  • Message rating (announcement versus key messages)
  • The media coverage rating is then multiplied by the media rating to calculate the media score rating for that particular media event.

Sample Media Scoring Guide

Not all media is created equally, nor is all media coverage good coverage. A Media Scoring Guide assists the organization in analyzing the value of media coverage in terms of media coverage ratings and message ratings.

The media score guide enables the organization to measure the impact of media coverage received in response to an announcement, news release, or event.  This guide is used to record:

  • The type of media the coverage was in (daily or weekly print, magazine, trade journal, radio, television, on-line, U-Tube video, blog, tweet)
  • The media coverage rating (brief mention, full story, lead/front page, editorial/commentary)
  • Message rating (announcement versus key messages)
  • The media coverage rating is then multiplied by the media rating to calculate the media score rating for that particular media event.

Sample Media Analysis Report

Good media monitoring and analysis is important not only for evaluating how an organization is being perceived and portrayed by traditional and social media, but also for planning media relations strategies. The Sample Media Analysis Report prepared for the Department of Business helps the reader answer the following questions:

  • What is the tone and volume of media coverage?
  • What was the media score?
  • Are the organization’s spokespersons being quoted?
  • Are key themes and messages reflected in the coverage?
  • What variances in coverage exist across the country and between media sources?
  • Who are the friendly and hostile journalists?

Sample Relationship Audit Report

Everyone completing the Free Relationship Audit Report will receive a self-assessment report that compares the performance of their organization to similar organizations across the six relationships. The attached report compares the performance of a “Sample Company” to the overall performance of “National Capital Construction Association” companies that participated in a self-audit program. The customized report provides an overview of how the individual organization performed across all six relationships, as well as a detailed breakdown by each of the individual six relationships. Individual relationship reports can also be prepared for:

  • Client Relations
  • Media Relations
  • Investor Relations
  • Employee Relations
  • Community Relations
  • Government Relations

The 16 MBTI Types

The Myer-Briggs Type Indicator (MBTI) identifies 16 personality types and shows the process by which a person perceives and evaluates information, considering four dimensions of personality: Extroversion vs. Introversion, Intuition vs. Sensing, Thinking vs. Feeling and Judging vs. Perceiving.

Myers-Briggs assessments help team members understand their own personality types as well as those of their counterparts so that they can deal more effectively with one another. Myers-Briggs is a great tool to help organizations understand the team that they currently have, and to achieve the goals of building effective teams.

Individual One-Page MBTI Summary

Individual One-Page MBTI Summary that highlights the personal strengths and weaknesses of an individual type person, within a specific type
team. Each summary:

  • Positions the team member type (e.g. ESTP) relative to the team type (e.g. ESTJ)
  • Identifies contributions of the individual type to the team
  • Identifies potential weaknesses of the individual type to the team
  • Defines out-of-preference and mid-zone facets of the individual team member
  • Identifies strengths and weaknesses of the individual
  • Summarizes as a team, what the team needs to do to help the individual team member improve.

Sample Management Action Plan

To aid in the identification of issues and the agreed-on solutions/decisions, Management Action Plans (MAPs) can be prepared. The MAP identifies the issue, the specific action(s) to be taken, who is responsible for organizing and overseeing the action, the target date and the date it was taken.

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Contact

Telephone:
613-882-5684
613-882-5684

Email us: 
dale@harleyhouse.com

Mailing Address:
322 Dargavel Road
R.R. 3
Elgin ON K0G 1E0

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