About The Relationship Centered Model

A man jugglings a bunch of balls - one ball for each of the 6 relationships


Over my thirty years of experience as a business owner, consultant, communications instructor, media junky, politician, community activist and volunteer, I have seen many organizations succeed, survive and flounder. In my experience, the variable that has the greatest impact on long-term success and growth can be traced back to how organizations manage their relationships with key stakeholders.

Many organizations focus their efforts on managing the variables that are outside of their control of influence. While it is important to recognize that the state of the economy, the value of the dollar, unemployment rates and commodity prices have to be factored into management decisions, it is also important to acknowledge that the organization has little control over these variables. What an organization must do is manage the various variables that they have control over that impact the organization every day. This focus enables you to differentiate your organization from your competitors.

Many organizations focus only inward and fail to recognize the importance various external stakeholder groups have on their success and in fact, their survival. Then there are the organizations that focus only on some of their internal or external stakeholder groups and fail to recognize how even one ineffective relationship can adversely affect their success. It is important to remember that all organizations are only as strong as their weakest relationship.

The 6 Relationships

There are six key relationships that every organization, (whether they are a private sector firm, a public institution, or not for profit organization) should focus on. Managing these six relationships can be compared to a juggler keeping six balls in the air at once. If you focused too much on one, chances are you will drop one or more of the other balls and the whole act will fail.

With today’s social media, it is easier and more likely that a disgruntled stakeholder will make their concerns known to others. Fortunately, the reverse is also true. Satisfied stakeholders are also more likely to recommend an organization to others using social media.

The Relationship Centered Model (RCM) has been adopted by winning organizations to examine all of their various key stakeholder groups to ensure the long-term success and effectiveness of the organization.

The Relationship Centered Model empowers you by focusing on the variables that you can control and maximizing your organizations' success, instead of dis-empowering yourself and blame the variables that you can’t control for negatively impacting your organization.

Why should your organization adopt the Relationship Centered Model? The answer to that question is both complex and easy. For organizations that are close to their stakeholders and who are focused on meeting their needs, the Relationship Centered Model serves as a refresher regarding the importance of building strong and ongoing relationships in order to maximize the potential of the organization. It will, as Stephen R. Covey’s Habit 7 – ‘Sharpening the Saw’ outlines, provide readers with a mental self-renewal tool for learning, reading, writing, and teaching.

For the organization that ignores their stakeholders, and focuses on the bottom line, the Relationship Centered Model will teach you the importance of building and nourishing relationships that have an impact on your organization so that you, in fact, maximize your success. The Relationship Centered Model also supports the teachings of Stephen M. R. Covey who in Smart Trust outlines for us the dividends of trust, increased prosperity, energy, and joy.

Whatever your interest, The 6 Relationships of Highly Effective Organizations will create growth and change your life by increasing your capacity to manage the relationships that impact your organization in a holistic manner, respond to the challenges around you and take advantage of the opportunities presented so as to maximize your organizations potential.

The 6 Relationships

Relationship Centered Model: Media Relations - a man stands in front of a group of media reporters


Media relations refers to the relationship that an organization develops with media representatives to gather and distribute information.

Relationship Centered Model: Community Relations - man speaking to crowd at community event


Community relations involve establishing a two-way rapport with the community, raising and maintaining the organization´s public profile and ensuring broad public input.

Relationship Centered Model: Investor Relations - a few people standing in front of a line chart indicating stock growth


Investor relations are the activities through which an organization consciously builds relationships with current and potential investors, funding bodies, financial analysts and the media.

Relationship Centered Model: Government Relations - man walking up stairs of government building


Government relations is the systematic effort to influence the actions and policies of government to help achieve objectives or protect interests.

Relationship Centered Model: Employee Relations - 5 employees from different industries stand against a wall facing a boss


Employee relations involve practices that impact the management and regulation of relationships between the organization, individual staff members, and groups of individuals within the organization.

Relationship Centered Model: Client Relations - a man is shaking the hand of a client over a table indicating a deal has been made


Client relations are the interactions that an organization has with its clients/users and how it engages with them to solicit feedback, provide information, consult and collaborate.

How Does Your Organization Fair in Relationship Management?

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